in my life and in my work, I’ve always been surrounded by talent.

what almost all of them have in common is being shockingly bad at explaining who they are, what they’re doing, and why anyone should care.

turns out if you were the kid every teacher reported as “talking too much,” it translates into being “a storyteller” in the professional world.

to me, the story is obvious.

press is probably the easiest thing to put in a portfolio, but it’s rarely the whole job. I’ve organised conferences, taken singles to #1, booked major stages for artists, built international audiences, and launched products.

while these may sound disparate, to me they’re all the same thing:

bringing the public into work that is exceptional.
inviting people along for the journey.

to me, every project is the same:
know what you’re doing, who it’s for and why anyone should care.

and then say it out loud so people know about it.

today, I do that primarily in music
as the founder of GLITSKÝ Management.

but I also work across technology, media and culture,
with founders, executives, authors and institutions.

people hire me in quiet to figure out how to get their work seen.